LeBron James announces official launch of The Shop Men’s Grooming
THE WHAT? The Shop has announced the official launch of its men’s grooming line. The skin care, hair care and beard care range, which was born from LeBron James’ SpringHill Company and developed with Parlux, will be sold at Walmart.
THE DETAILS The line is described as a ‘natural extension’ of the eponymous podcast, and comprises seven products designed for men.
“From our very first meeting, Parlux saw the tremendous potential and opportunity for The Shop to create a grooming line as a natural extension of the show and their community,” said Lori Singer, President of Parlux Ltd. “The products consist of skin care, hair care and beard care at an accessible price point that encapsulate The Shop’s values of high performance, empowerment and self-care.”
THE WHY? Paul Rivera, Co-Creator of The Shop, explains, “We created The Shop out of a deep love and passion for the barbershop experience. Our show was designed to bring people inside the shop for the debates, the arguments, and the therapy you can only get at a true neighborhood spot. Now we want to give people another side to the experience. There is nothing like the feeling you have walking out of the shop looking your best. It’s so amazing to partner with Walmart in neighborhoods all over the country to create a line of products to give people another way to experience a truly great barbershop.”
The post LeBron James announces official launch of The Shop Men’s Grooming appeared first on Global Cosmetics News.
