L’Occitane to open Caf in Riyadh
THE WHAT? LOccitane is set to open a branch of its LOccitane Caf in Riyadhs diplomatic quarter. The hybrid beauty boutique-cum-caf will showcase the French natural cosmetics brands skin care, hair care and fragrance lines as well as serve refreshments.
THE DETAILS According to a report published by Whats on Saudi Arabia, the caf menu includes mocktails that mirror the brands fragrance and beauty offer.
THE WHY? LOccitane has opened cafes in Paris, Shibuya and Dubai and the format is clearly working as another location joins the fold. In this post-pandemic era, brands are working hard to tempt customers in store.
