P&G Beauty Leadership Transition Announced
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P&G Beauty Leadership Transition Announced

THE WHAT? Markus Strobel, a key figure at Procter & Gamble’s skin and personal care divisions, is set to retire, prompting a leadership restructure within P&G Beauty. Freddy Bharucha and Sue Kyung Lee are ascending to global leadership positions, overseeing the company’s personal care and skin care portfolios, respectively, both reporting to P&G Beauty CEO Alex Keith from July 1.

THE DETAILS Throughout his tenure since 1991, Strobel has significantly influenced P&G’s beauty sector, notably reviving the SK-II brand to lead Asia’s skin care market. His strategic leadership across various brands has been instrumental in driving consistent growth and innovation within the company’s skin and personal care offerings.

THE WHY? Under Strobel’s stewardship, P&G Beauty has witnessed robust sales growth, with organic sales up 5 percent in the first fiscal quarter, despite economic pressures in crucial markets like China. The beauty segments strong performance, including $15 billion in sales for 2023, underscores the successful strategies and leadership at P&G Beauty.