Shilla Duty Free’s Strategic Extension
THE WHAT? The Shilla Duty Free Shop, has extended its concession at Hong Kong International Airport for an additional three years, now ending on September 30, 2027. This extension secures Shilla’s business presence in three key Asian airports, boasting a combined annual passenger traffic of over 150 million.
THE DETAILS Over the past seven years, Shilla Duty Free has successfully operated its store at Hong Kong International Airport, competing with major global operators to offer cosmetics, perfumes, fashion, and accessories over an area of 3,300 square meters. The store features six departure and arrival shops with more than 200 brands, including high-end global and premium Korean cosmetics brands.
THE WHY? Shilla Duty Free plans to renovate its store at Hong Kong International Airport in the first half of this year, introducing new digital-concept stores and luxury perfume brand zones. These upgrades aim to enhance the shopping experience and solidify Shilla’s position in the competitive duty-free retail market.
