La Prairie Names New CEO
THE WHAT? The La Prairie Group AG has announced Estelle Létang as its new CEO, effective April 1, 2024, who will work from the company’s headquarters in Zurich, Switzerland, reporting to Patrick Rasquinet of Beiersdorf’s Executive Board. In her new role, Estelle will lead La Prairie’s strategic direction, manage daily operations, and oversee the company’s business functions globally.
THE DETAILS Estelle Létang brings over 21 years of experience from The Estée Lauder Companies, having held leadership roles in various countries and regions, including Vice President/General Manager positions for La Mer and Jo Malone London in Asia Pacific and General Manager for the Middle East region. Known for her strategic thinking and dynamic leadership style, Estelle aims to balance high-performance standards with a nurturing, team-focused approach.
THE WHY? Patrick Rasquinet and Estelle Létang both express enthusiasm for her new role at La Prairie, highlighting her extensive background in the beauty industry and her vision for the brand’s future. Estelle’s appointment is seen as a significant step in continuing La Prairie’s legacy as a luxury skincare brand, with a focus on leading the company into a transformative era.
