MAC names TikTok star Sabrina Bahsoon as Global Brand Ambassador
THE WHAT? MAC has named Sabrina Bahsoon as its newest Global Brand Ambassador. Known for posting TikTok videos of her performing dance routines on the London Underground, the social media sensation has racked up more than 2 billion views on the app.
THE DETAILS The Malaysian student will front global product campaigns for the Estee Lauder Companies-owned brand, including its Holiday 2025 collection as well as post a series of BTS videos.
THE WHY? Drew Elliott, MAC Global Creative Director, comments, “As a culture brand, we have always made it a priority to tap into culturally relevant voices like Sabrina to help us drive conversations and trends larger than beauty. Sabrina’s brilliantly confident and individual spirit – which comes through in each one of her TikTok videos – is completely in sync with M·A·C’s core ethos. We are thrilled to be the first beauty brand to work with her and can’t wait to take our partnership to the next level in the months to come.”
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