Mary Kay expands Scandinavian presence with Denmark debut
THE WHAT? Mary Kay has announced that its products will be sold in Denmark. With this launch, Mary Kay products are now available in all the Scandinavian and Nordic markets in partnership with Lesley Cosmetics, the direct sales brand’s authorized distributor in Scandinavia.
THE DETAILS “I am confident that Danish women will embrace Mary Kay’s high-quality skin care and color cosmetics, and more importantly, the chance to achieve their entrepreneurial dreams without compromising their personal and family lives,” said Carl Henric Wallblom, CEO of Lesley Cosmetics. “Mary Kay’s visionary business model is more relevant today than ever before, and I’m excited to see its impact on families in Denmark.”
THE WHY? Mary Kay Europe President Tara Eustace explains, “The expansion into Denmark not only represents an amazing growth strategy in Europe but also reaffirms our commitment to providing women with unparalleled opportunities for empowerment and entrepreneurship. We are excited to partner with Lesley Cosmetics to introduce Danish women to our high-quality products and the unique Mary Kay business opportunity. Together, we look forward to building a strong community of independent beauty consultants in Denmark and supporting them in achieving their goals.”
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