Unilever signs multi-brand sponsorship deal for Copa America 2024
THE WHAT? Unilever has signed a multi-brand partnership with Conmebol for the 2024 Copa America. The deal will see Axe, Degree, Dove and Dove Men+Care named official sponsors of the US tournament.
THE DETAILS According to a report published by Sports Industry, the tournament takes place across 14 cities across the US and Unilever’s personal care brands will launch activations inside and outside stadiums around matches.
THE WHY? Fabian Garcia, Personal Care President, Unilever, told Sports Industry, “This is a significant opportunity to engage a growing audience of soccer fans, demonstrate relevance, and build brand power whole promoting sports for future generations of athletes.”
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