Sunly™: Revolutionizing Suncare with ATTITUDE™’s Plastic-Free Innovation
THE WHAT? ATTITUDE™ introduces Sunly™, a groundbreaking line of solid, 100% plastic-free suncare products, all verified by the Environmental Working Group (EWG). This initiative underscores ATTITUDE™’s long-standing commitment to sustainability and reducing single-use plastic in the beauty and home care industry.
THE DETAILS The Sunly™ collection features 12 products designed for both adult and children’s skin protection against UVA and UVB rays, packaged in biodegradable, FSC-certified cardboard tubes for eco-friendly and convenient application. These innovative products are not only functional but also visually appealing, with vibrant designs and an oval shape tailored for effortless use.
THE WHY? Emphasizing ATTITUDE™’s dedication to environmental stewardship and product efficacy, the Sunly™ range utilizes vegan, dermatologically tested formulas free from common harmful chemicals found in sunscreens, relying on non-nano zinc oxide for mineral-based skin protection. CEO JF Bernier highlights the company’s innovative approach to product development, focusing on clean ingredients and the mission to reduce the environmental impact, particularly the use of single-use plastics.
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