Dr. Squatch Eyes Sale: A Billion-Dollar Bet on Men’s Grooming Evolution
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Dr. Squatch Eyes Sale: A Billion-Dollar Bet on Men’s Grooming Evolution

THE WHAT?  Summit Partners, the private equity owner of Dr. Squatch, is exploring a sale of the men’s grooming brand, aiming for a valuation exceeding US$2 billion. The company is collaborating with investment banks Raymond James and Centerview Partners to find potential buyers, based on its strong financial performance, including $90 million in EBITDA over the past 12 months.

THE DETAILS Dr. Squatch was founded in 2013 by Jack Haldrup to fill a gap in the market for natural men’s soap, beginning with handmade bar soaps produced in his garage. The brand has since expanded its product range to include deodorants, hair care, colognes, and lotions, now available on its website and at major retailers like Walmart and Target, demonstrating its growth from a niche market player to a significant name in men’s grooming.

THE WHY?  The potential sale of Dr. Squatch is indicative of the current interest in the personal care sector, which has become a hotbed for deal-making activities. This trend is reflected in the actions of other grooming brands like Every Man Jack exploring a sale, and Unilever’s sale of Dollar Shave Club to Nexus Capital Management, highlighting the market’s appetite for innovative and rapidly growing personal care brands.

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