GEKA’s Innovative PCR-PP Material Selected as Finalist atIT Awards MakeUp in Paris 2024
PRESS RELEASE
April 2024
GEKA IS FINALSIT AT IT AWARDS MAKEUP IN PARIS 2024
25 April 2024, Bechhofen, Germany.
GEKA’s Innovative PCR-PP Material Selected as Finalist at
IT Awards MakeUp in Paris 2024.
A panel of industry experts has selected GEKA, medmix’s beauty brand, as one of ten
finalists in the packaging category at this year’s MakeUp in Paris Innovation & Trends (IT)
Awards. The nomination recognizes the company’s development of the first-ever
formulation compliant post-consumer recycled polypropylene (PCR-PP) material for
primary cosmetic packaging.
Visitors to MakeUp in Paris will be able to explore the benefits of the PCR-PP material, as well as GEKA’s other beauty solutions, at booth J20 from May 29-30 at the Carrousel du Louvre. The material will also be showcased in the show’s IT area, where it will undergo evaluation by a distinguished jury of industry experts.
Developed in close collaboration with GEKA’s long-standing partner WIS-Kunststoffe, the innovative material was nominated for its ability to not only match the performance of virgin materials in color brilliance and durability but also reduce CO2 emissions by 75% compared to traditional materials. It has been tested according to several strict international standards aimed at both the cosmetics and food production sectors, making it suitable for direct contact with formulations like those found in bottles and rods.
As it behaves identically to virgin material there’s no need for manufacturers to adjust tooling or processing equipment. This makes it a zero-investment solution that offers a zero-investment solution for brands looking to make a significant step toward sustainable packaging.
“We are thrilled that our new PCR-PP material has reached the finalist stage at this prestigious event,” said Stefanie Gunz, Head Global Marketing at GEKA. “This innovation reflects our commitment to merging top-tier performance with environmental stewardship. By choosing this material, brands can proudly showcase their dedication to sustainability without compromising on quality or design.”
MakeUp in Paris 2024 will gather the most innovative and successful skincare and make-up brands in the heart of the city. It aims to spotlight the latest trends and foster unique collaborations in the beauty industry.
“It’s an honor to see our efforts in sustainable packaging innovation recognized on such a prestigious platform,” said Stefanie Gunz, Head Global Marketing at GEKA. “This nomination is not just a win for GEKA but a win for the future of sustainable beauty solutions worldwide.”
The post GEKA’s Innovative PCR-PP Material Selected as Finalist atIT Awards MakeUp in Paris 2024 appeared first on Global Cosmetics News.
