SK-II Launches First Concept Store in Kuala Lumpur
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SK-II Launches First Concept Store in Kuala Lumpur

THE WHAT? Skincare brand SK-II has launched its first concept store in Malaysia’s Kuala Lumpur, located in the Mid Valley Megamall.

THE DETAILS  The store’s design emphasizes Pitera’s benefits, featuring a product discovery area with Sugidama-inspired balls and surface designs reflecting Toji masters’ rice patterns. Art pieces created by a ceramic potter from Pitera’s homeland, Shiga, are displayed to illustrate the skin benefits of each SK-II product line.

THE WHY? This new store is part of SK-II’s global expansion strategy and showcases the brand’s origins, dating back to the 1970s when scientists discovered Pitera, a chemical known for enhancing skin beauty.

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