20 May, 2024

Diptyque Unveils New Flagship Boutique and Concept, Maisons Diptyque, in London

THE WHAT?  Luxury fragrance and lifestyle brand Diptyque has launched its newest flagship boutique, Maisons Diptyque, at 107 New Bond Street in London. This launch introduces a novel store concept for the brand, set to expand to Paris later this month, representing the largest boutiques ever opened by Diptyque. THE DETAILS Maisons Diptyque in London […]

1 min read

The Fragrance Shop Celebrates Exceptional Growth and Innovative Milestones

THE WHAT?  The Fragrance Shop (TFS), the UK’s leading fragrance retailer, has capped a record-breaking year with the launch of its flagship store on Oxford Street, the introduction of the UK’s first AI scent creation machine, “Every Human”, and significant expansion across its retail network. THE DETAILS This past fiscal year, ending on 1 April […]

1 min read

Maybelline New York Forms Global Partnership with WHO Foundation to Expand Access to Mental Health Services

THE WHAT?  Maybelline New York has announced a new, long-term global partnership with the WHO Foundation aimed at expanding access to mental health services worldwide. This collaboration aligns with the cosmetic giant’s Brave Together program, which has set ambitious goals to support mental health initiatives globally. THE DETAILS  Under the Brave Together initiative, Maybelline New […]

1 min read

Superdrug Names Princess Andre as New Ambassador for Studio London Cosmetics

THE WHAT?   Superdrug has unveiled Princess Andre as the new face of its popular and affordable own-brand cosmetics line, Studio London. The social media influencer and beauty enthusiast will collaborate closely with the brand on several fronts, including product development and promotional activities. THE DETAILS  Princess Andre will play a pivotal role in shaping […]

1 min read