Milk Makeup launches in Boots’ stores
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Milk Makeup launches in Boots’ stores

THE WHAT? Milk Makeup has made its debut in Boots. The cosmetics brand is available to purchase via Boots’ online store as well as its Battersea Power Station flagship. It will roll out across the UK high-street stalwart’s store network this summer.    

THE DETAILS According to a report published by The Industry Beauty, the brand is hoping to boost its presence on the UK market; its currently sold in Sephora, Space NK and on Cult Beauty.

THE WHY? Boots has been busy building its beauty credentials over the last year with the addition of Drunk Elephant, Olaplex and Fenty Beauty, among others.

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