Kose to close Tmall store
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Kose to close Tmall store

THE WHAT? Kose is set to shutter its flagship Tmall store. The J-beauty manufacturer said the closure was the result of a ‘strategic adjustment’ but that it had no further plans to adjust its online offer in China.

THE DETAILS According to a report published by Jiemian, the closure is a result of weak sales. The manufacturer of Tarte will retain its offline stores as well as its online presence on JD.com, WeChat and Xiaohongshu, among others.  

THE WHY? J-beauty brands have taken a hit in the wake of strained relations between China and Japan as a result of the latter’s nuclear wastewater discharge, Jiemian claims.

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