Clarins debuts AI-powered customer care bot
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Clarins debuts AI-powered customer care bot

THE WHAT? Clarins USA has added a customer care bot to its website, which it is claiming to be the first gen-AI powered customer care bot in the prestige beauty industry. Clara, as the conversational bot has been dubbed, enables customers to receive immediate responses after hours.

THE DETAILS The bot will also be used to help optimize the availability of customer care agents during the day, freeing up the humans to deal with more complex inquiries.

Clara is powered by Microsoft secure and Enterprise-grade Azure OpenAI Service, which integrates natural language interactions, ensuring much better understanding and resolution of customer requests, Clarins claims.

THE WHY? Clarins CEO, Jonathan Zrihen, says, “We are proud to introduce Clara, a pioneering customer care bot powered by the cutting-edge generative AI capabilities of Microsoft Azure OpenAI Service. This is a significant milestone for Clarins as we continue to set the standard in delivering exceptional service in the prestige beauty industry. CLARA is designed not just to meet but exceed the sophisticated expectations of our customers by providing tailored, instantaneous responses at any time. This innovation highlights our commitment to blending human expertise with state-of-the-art technology to enhance the beauty experience for every Clarins customer we serve.”

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