Apotek Hjartat bans sale of anti-ageing products to under 15s
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Apotek Hjartat bans sale of anti-ageing products to under 15s

THE WHAT? Swedish pharmacy chain, Apotek Hjartat has announced that it will usher in age restrictions on skin care products containing ‘advanced’ anti-ageing ingredients such as AHA and BHA acid, vitamin A and vitamin C.

THE DETAILS According to a report published by The Guardian, the retailer, which has 390 branches across Sweden, will require under 15s to produce parental consent of proof of a skin condition to purchase such products.

THE WHY? Monika Magnusson, the company’s CEO, told The Guardian, “We want to be ahead of the curve, and take greater responsibility for not being involved in pushing unhealthy behaviours and ideals that have grown up among many young people.”